Table of Contents
- User Accounts
- Advertising & Remarketing
- Tracking Scripts
- Contact Form Fields
- Ecommerce or Online Sales
In addition to the technical factors, the physical location of your website, the location of your offline business and where your website targets its audience, all play a factor in the legal requirements.
Default WordPress Privacy Template
Free Privacy Policies
Many times these free privacy policies are do not go into there greatest of detail and will ask that you include a link back to them in return for using their service. If you can get by with a free policy then great, free is a great way to go.
Paid Privacy Policies
Paid Privacy Policies typically cost between $50 and $250.
In addition to these two cookies, WP plugins can set dozens of other cookies. These can be for tracking, online sales, and just about anything else that a website can do.
Cookies that WordPress Uses
As mentioned previously a default or core WordPress install always uses two cookies:
- User Session
- User Comments
These cookies are used anytime a user creates an account, logs in to your site, or leaves a comment on a post or page. By default, the Users session cookie is set for 15 days and the comment cookie is set for just under 1 year.
Want to learn more about WordPress Cookie? We put together a really helpful post that goes into great detail about the Cookies used in WordPress.
These two cookies are just the start of what can be used on your website. Use items with toggle states? There can be cookies there. Use Google Analytics? Tracking cookies are being set there. Advertising and remarketing? More cookies are being set there. Have a shopping cart? You know the shopping cart will be setting lots of cookies.
- The template WordPress Gives You
- Hire a team of lawyers
Now, which is the correct solution for your website? A good starting point is if your website makes money online or represents an offline business.
If Your website does not make money, free can be an option. If it makes money then you will probably need a paid policy.
The plus side to the free option is just that it is free. If your site is a hobby site just getting started then the included WordPress template or a free generator is a good way to go.
The free policy will not be as perfect as the paid but it does show that you are making an effort to be transparent about data collected your visitor’s privacy.
If you are a business with any assets or make money online, it is best to go with a paid version. A paid version will be more detailed, have greater specificity and give you somewhere to go should you have any questions.
To see it log into the WP backend and go to Settings > Privacy. On this screen, you can view your existing page or create a new one.
Here are a few free options, just know that they may include a link back to the generator or the free option will turn into a paid option depending on your requirements
If you are looking for a basic free policy this could you best option.
In the backend go to Settings > Privacy
Once you are there you can then select an existing WordPress page or create a new one. For our example, we will create a new page.
Click “Create New Page”
- Permalink: privacy-policy
Once you have everything set the way you want to click the publish button on the backend.
Additional Required Legal Pages
- Terms and Conditions (sometimes called Terms of
- Use or Terms of Service)
- Refund Policy (if it is eCommerce)
Getting into the details of these documents is outside the scope of this post but you can follow the above links to find out more.
We have found when including these documents it is best to link to them in the same location and if possible obtain them from the same source. We have found that Terms Feed is a great place to get these documents especially when you need more than one.
Thoughts or suggestions? Please let us know in the comments!
Steven Johnson, a WP Hosting Reviews senior editor, works from Atlanta and covers all things related to WordPress and Hosting.
He graduated from Georgia Tech in Chemical Engineering, has managed hosting companies and now builds WordPress and Joomla Websites for small to medium companies full time.