Contact Us Page Best Practices

Phone Numbers

At a minimum include the primary phone number. When adding the phone number use phone number specific HTML.

By adding the phone number markup, it tells the search engines it is a phone number and makes it easier to dial the number. When someone is on a mobile phone, they can just tap the link and the phone will dial the number.

Here is the HTML Code to make a phone number link dial on click

<a href=”tel:123-456-7890″> 123-456-7890 </a>

Essentially it is an standard HTML link but you add tel: before the number in the href.  If you like this here is a great post on how to link other special items

Additional Number to consider displaying:

• Customer Service Numbers
• Press Contact / Media Relations
• Investor Relations
• Accounting / Accounts Receivable / Accounts Payable

Email Addresses

add the main email address and have it linked so that when a visitor clicks it opens their email application and starts the email.

Usually, info@company.com or connect@company.com is best. Sometimes companies use hello@company.com or some other clever email address. The email address has a little latitude for creativity, just do not get too clever.

If the company is larger and has a dedicated email address for different departments, include those also. Examples could be:

• sales@company.com
• support@company.com
• hr@company.com
• careers@company.com
• press@company.com

Whatever email address(es) you choose to do display, make sure someone is actively checking it.  It reflects very poorly for a potential customer to use the published contact email and have it bounce.

Contact Form

This is another big contact page best practice, adding a contact form makes it easy for someone to request information. In addition to making it easy for the visitor, the request can easily be routed to the appropriate person. 

Contact forms can take on a life of their own, so we have the Best Practices for Contact Forms post. Here we go into great detail all the elements and best practices for a successful contact form.

Social Media Channels

This one is often overlooked but I think a super important one to add your contact page.  Many times when people go to the contact page they are just looking to learn more about your company or website.  If they see you have a physical address, phone numbers they know you are a more trustworthy organization.

Social networks also fall into this same category, if they see you are active on social media, they can see what you have been up to, what you post about, how active your company and what sort of social following you have.

So make it easy for them to see what your social following is and put links to your social networks right on your contact page.  Who knows you may pick up a few new followers.